KRV Bridge Connection Branding Guidelines

1. Logo Integrity

• Use the KRV Bridge Connection logo only as provided. Do not alter colors, fonts, or aspect ratios.
• Do not add effects (e.g., shadows, gradients) or modify the logo design in any way.
• The logo can only be scaled, no other modifications are allowed.

2. Font and Color Consistency

• Always use the fonts and colors as they appear in the logo files provided. Do not substitute or alter fonts or colors.
• The official colors are #fafafa (white) and #1a5fb4 (blue). The primary logo is blue on a white background, and the inverted version uses white on a blue background.

3. Usage Context

• The logo may be used for promoting the KRV Bridge Connection, events the organization is partnering on, or as a direct reference to the organization.
• Do not imply partnerships or endorsements that have not been formally established.
• Avoid associating the brand with any products or services. Do not place the logo on top of or adjacent to any products.

4. Selection Guidance

• Choose the version of the logo (color or monochrome) that best suits your material. Ensure visibility and contrast against backgrounds.
• The square version has a filled background, suitable for most uses. The wide version lacks a background and should only be used on solid colors with sufficient contrast.

5. Clear Space and Sizing

• Maintain a minimum of 1.5em (character) margins around the logo to ensure clarity and prevent blending with other elements.
• Avoid resizing the logo below the minimum size for readability.

6. Logo Placement Priority

• The logo can be placed flexibly in designs but should be included with other logos at the same size (height).
• Prefer placing the KRV Bridge Connection logo near other logos with similar aspect ratios and categories when multiple logos are used.

7. File Formats

• Vector formats (SVG, EPS) are preferred where possible. A PNG version is also available for use.
• Use vector formats for scalable graphics, particularly for large print or high-res needs.

8. Digital Media and Event Materials

• The logo should not be altered and must be displayed with proper margins.
• Do not place the logo on top of or adjacent to any products in digital or print materials.

9. Restricted Usage

• The logo is not to be used for non-event purposes unless for direct references to the KRV Bridge Connection (e.g., as an icon on a map or in an article about the organization).

Branding Kit

Should you have need of the KRV Bridge Connection logo, you may find it here.